Brand Challenge Hierarchy
Brand Challenge
The Looma Project is a new digital storytelling platform that allows small businesses that sell specialty food products to tell their brand story through in-store displays started in 2015.
As a new startup, the Looma project needs to generate awareness of their unique service in the specialty food vendor and retailer space. Additionally, they need to increase consideration and convince retailers and vendors that its service is authentic and successful way to tell the brand story and drive sales.
Key Objective
To convince local specialty food vendors and retailers that its services are a different/better approach to what most marketing and digital agencies are already doing, and how this approach can ultimately benefit their brand and what it stands for, monetarily and conceptually.
1. Making companies understand the value of Looma and how it can better a business
2. Differentiating Looma from the average marketing consulting firms
3. Ensuring that Looma is a credible platform that vendors can trust with their brand’s image
1. Desire for consumers to buy products with a powerful story or mission (i.e. Tom’s, etc.).
2. Increase use of digital platform for product promotion and consumer engagement.
3. Need for companies/businesses to connect to consumers on multiple platforms & points in the customer journey.
1. In-store digital displays
2. Visual and video content on ecommerce sites
3. Tracking how in-store digital displays creates personal connection and drives sales