What do specialty food vendors want?
Small, specialty food vendors want a way to reach potential customers that shop in the retail spaces where their products are sold. Right now, their strongest marketing tools are word of mouth and in-store direct sampling in order to reach new shoppers. Local specialty vendors often have a story to tell about what makes their product so unique and special. They also know that building an authentic connection with current and prospective customers helps them sell more of their product. Small food vendors don't have a lot of time to waste with third-party agencies and advertising that doesn't work, so they need a way to effortlessly tell their story.
How does looma satisfy these wants?
Looma serves as the natural voice for specialty food brands in retail spaces. With interactive, video-enabled tablets, customers can explicitly see and hear about the company and its mission and story. It expresses the same genuine sentiments as sampling, but is much less time consuming than going store to store with product. Looma is also an expert in handling small, specialty food clients. Vendors don't have to feel like they are wasting their time with an agency. They can also know that their advertising is being effective with measurability.
What do RETAIL PURCHASING MANAGERS WANT?
Retail purchasing managers want to sell more of the products in their store. They want customers to be able to find new and exciting products in their store and feel compelled to shop in their store more often and sell more products. They know that products with a strong story sell better if only their customers knew about them. They also don't have a lot of time nor storytelling experience so they really want a way to make their job in selling products easier.
How does looma satisfy these wants?
Looma makes the lives of retail purchasing g managers easier by giving them a way to tell their customers about the story behind the specialty goods in their stores. By having an easy and convenient way to tell brand stories in store, retail purchasing managers see increased sales,revenue, and happeier customers and vendors.