Customer Profile
Vendor: Mark OVerBAY, Founder- Big Spoon
"Cole the founder seems passionate and smart. It's possible that video narratives could help build brand awareness."
Founder and owner of Big Spoon nut roasters. He is the product planner and maker of the butters. He directs, plans, and executes business planning for direct sales & wholesaling.
Key Attributes
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Passionate about nut butters
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Large amounts of experience
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Understanding of industry
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Highest product quality
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Sought after product
CHALLENGES
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Wants to grow sales
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Doesn't want to spread himself too thin
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Wants to remain authentic and true to his story
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Not an expert in marketing his company
VALUES
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Brand authenticity
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High quality products
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Good storytelling
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Family
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Sustainability
Vendor: SUMMER BICKnELL, CEO- LOcOPOPS
"I have hired outsiders before to help with marketing, but it can be a big expense for a small company. Technology is always changing, and I can't afford to keep up. I have very frequently used someone for social media, and I have not been very thrilled about it. Spending a lot of time talking to someone about marketing my pops is difficult , so oftentimes I just don't.
Founder and owner of Big Spoon nut roasters. He is the product planner and maker of the butters. He directs, plans, and executes business planning for direct sales & wholesaling.
CEO & Manager. Manages creation of popsicles , day-to-day running of store and distribution of LocoPops to various retailers in triangle area.
Key Attributes
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Skilled in crafting popsicles
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Passion for her craft
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Business Savvy
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Great understanding of industry
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Highest product quality
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Beloved owner
CHALLENGES
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Lack of time and resources
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Wants to grow sales, but doesn't want to spread business too thin
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Wants to remain authentic and genuine to brand
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Doesn't want someone to portray brand wrong
VALUES
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Brand Authenticity
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High Quality
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Efficiency in business investments
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Relationships with consumers
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Better understanding of sales
RETAILER: DENISE, PURCHASING MAnagER- DEAN & DELUCA
My biggest challenge is actually balancing all of my challenges, whilst making sure that the products I elect and purchase fulfill the brand promise of artisanal, hand crafted, rate foods that can only be found at Dean &DeLucca. The end goal of my job is always the same: find the next " reat" product that will balance all the forces and show that it drove an increase in D&D sales.
Buys products for D&D to use or resell. Evaluates suppliers, negotiates contracts, reviews product quality, supervises purchase agents. Works with owners and manger to curate and select products.
Key Attributes
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Independent thinker
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Balances multiple priorities and stakeholders
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Fiscally responsible
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Technically advanced
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On trend
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Highest product quality
CHALLENGes
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Tight budget
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Slim margins
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Proof of product success/concept
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Limited time and space
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Scant resources
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Customer perceptions of value for price
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Increasing competition from both chain and small botique food stores
VALUES
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Authenticity
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Quality
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Relationships
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Transparent pricing
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Value added expertise in merchandising or promotions
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Availability