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Competition from marketing agencies and digital signage companies
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Poor economy for specialty grocery and niche food brands
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Customer lack of understanding may prevent them from signing with Looma
SWOT Analysis
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Looma's specialization in video storytelling
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Producing micro-documentaries
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Specialization in marketing for local food vendors
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Strong positive testimonials and feedback from past clients
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Founder is passionate, business savvy
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Small business vendors enjoy working with Looma and love Cole
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iPads currently used for Looma constrained by availability of outlets
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Small number of current clients
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Looma lacks reputation within specialty food community
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Image of company based on Cole's reputation, need plan for scaling
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Impersonal website & e-commerce
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Weak SEO & social media presence
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Affordability of Looma
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Increased interest in digital marketing
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Consumer interest in local,small businesses
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Improve technology used
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Build in system to track and attribute sales
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Expansion into other forms of digital marketing
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Opportunity to sell branded videos to vendors
STRENGTHS
OPPORTUNITIES
THREATS
WEAKNESSES