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COMPETITIVE ANALYSIS

Looma Competitors

Advertising Agencies 

 

Strengths

 

  • integration of media across all platforms

  • full-service

  • extensive skills, resources, experience

  • client maintains only one relationship

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weaknesses

 

  • narrow perspective

  • less specialization

  • costly overhead

DIGITAL SIGNAGE COMPANIES 

Strengths

 

  • more specialization

  • unique viewpoints and ideas

  • more cost efficient

 

 

 

 

 

weaknesses

 

  • limited services, resources, experiences

  • client must maintain multiple relationships

  • media limited to one platform

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