LOOMA

How is the category defined?

Storytelling has been around since the beginning of time. It's how some cultures formed and passed down their values, morals, ways of life and more. For centuries now, it's been how groups of people communicate and learn from one another. From oral traditions and novels to our favorite Netflix episode, the way in which consumers engage with a narrative continues to change drastically. One thing that has remained the same is  how human connection draws people/consumers into these narratives. The means to connect an audience to a story teller has been further advanced with visual storytelling. Visual storytelling involves the use of graphics, images, pictures, and videos to engage with a target market and convey a brand’s message in an effort to drive emotions and encourage a particular action.

 

In 2015, visual storytelling was defined by a number of mediums and strategies:

• It’s clear that video is the most powerful form of visual storytelling. However, its also the most difficult medium to master from a marketing perspective. In 2015, many small and medium-sized businesses adopted video for the first time.

• These are two things people love: statistics and graphs. Why not combine both of them for an incredibly effective storytelling medium? This is exactly what infographics do.

• Branded images. With the growth of visual-based social platforms, such as Instagram, many marketers have found branded images and GIFS to be powerful visual storytelling mechanisms.

​

Demand and Growth for Visual Content

• Content generates up 94% more views when compelling visual elements are incorporated

• If you want to “nail visual storytelling”, you need to focus on authenticity, sensory, and relevancy.

• Examples of brands and methods that have nailed visual storytelling: 

  • No platform is as powerful as YouTube. It’s the world’s second largest search engine and gives brands the opportunity to deliver powerful content to massive audiences. An example of effective storytelling:

    • GoPro- The company’s channel has more than 3.4 million subscribers and is continually publishing fresh, engaging content that really connects with the GoPro’s target market

​

​

​

 

 

 

 

 

 

 

 

 

​

 

Other digital marketing trends on the rise: 

• Virtual Reality

• 360 video 

• More micro targeting 

• Growth of live stream social

​

​

​

​

http://blog.hubspot.com/marketing/video-marketing-statistics#sm.00001n52d63z23dq4szy2tkioqkam